Russ here.  Welcome to another issue of the "Conquer The Net" ezine.

This issue includes…

 1) "A Quick Adwords Overview"
 2) "Marketing Freebie"
 3) "60-Second Marketing Tip"
 4) "Featured Article: Testing Your Way to Success!"
 5) "Your PC Security Tip" – NEW feature this issue!
 6) "Offline Marketing Strategies"
 7) "Tell Me What You Think!"
 8) "That’s A Wrap"

Remember, this and all other posts on this blog are available through the RSS reader of your choice.  Why subscribe to my RSS feed?  Because you may prefer receiving the posts in preview form via a well-formatted email.  Then you can easily decide whether or not you want to click through to the blog to read specific posts in their entirety.  Big efficiency builder…

Ok, now down to business.

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      >>>>> A Quick Adwords Overview <<<<<
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Google Adwords is, at time of writing, the most popular pay-per-click advertising program on the internet.  Including Adwords in your marketing strategy has many advantages, some of which are obvious and others are not.

First - your ad is displayed immediately, which means you get instant exposure for your product.

If you waited for your site to be listed in the search engines it could take months, and then you could be listed in position 682 on page 68, which of course would mean no one would even know your site existed.

With Adwords there is no waiting. Basically you can begin driving visitors to your site and making sales in as little as five minutes.

Second – your audience is highly targeted to your market.

With Adwords you are in complete control of exactly who gets to see your ads and who doesn’t through the keyword search terms you use in your campaign.  You can choose to make your keyword phrases as tight or as broad as you want.

Naturally the more targeted you make your keywords the less traffic you will receive, but by doing this you know that your visitors will be laser targeted potential customers who are willing to fork out a few bucks to get what they want.

Third – Adwords allows you to run several campaigns simultaneously, so you can test the results and experiment on-the-fly to constantly improve the quality of your ads or sales copy to increase sales.

Testing is the one of the cornerstones of creating online success.  The more you can test, track and tweak every element of your business, the more successful you will be.

With Adwords you can even track the "conversion rate," or the actual number of sales generated by your ad.  This is precision marketing.

Now all these advantages are great, but if you’re promoting an affiliate product, there is one single element of your marketing strategy that you MUST implement to get the maximum benefit from your campaign…

If you’re sending your visitors to an affiliate website, make sure that your Adwords link takes your visitors to YOUR optin page first.  This way you can first convince them to signup to your list BEFORE you send them to an external page.

Listen, you’ve done the hard work finding the right keywords.  You’ve worked hard to set up your campaign.  You’ve paid good money to grab their interest…

…so why on Earth would you simply send them to someone else’s page where that person can get their contact details so they can sell them a backend product at a later stage?

You get absolutely no benefit in doing this.  So if you do nothing else, at the very minimum you must at least try to get them to on your list.

If you can get their details prior to forwarding them to an affiliate site, then if they don’t make a purchase you’ve still got a chance to make additional contact with them at a later stage to convince them to make a sale.

Whether or not you choose to use Adwords in your business strategy is up to you, but using this as part of your overall marketing can significantly improve your exposure… and your profits.  So it’s worth considering.

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      >>>>> Marketing Freebie <<<<<
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You’ll like this one…

Have you heard of Simon Hodgkinson and Jeremy Gislason?

They are the two masterminds behind several extremely successful membership sites, including Marketing Main Events I, II and III, SureFireWealth, Membership Millionaire, eListSecrets and the new MemberSpeed.

As a Marketing Main Event owner, I am authorized to allow free access for my subscribers to one of the sites I received through my membership.

So, here you go. Just click on this blue text link and get your gift:   Learn To Earn Online Gift

There’s lots to learn, even in this free, $67 value membership.  I hope you’ll go there, sign-up and absorb the information provided.

Enjoy!

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      >>>>> 60 Second Marketing Tip <<<<<
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As you may already know, following up with your potential customers is the key to creating a solid online business.

And one the most effective ways of doing this is with a multi-part autoresponder (AR) series.

The problem is that not everyone is gifted with writing skills so they find it difficult to create a 7-10 part series.  Well if this describes you, then I’ve got good news for you… you don’t have to!

All you need do is contact six other website owners and ask them to contribute one unique article each about your chosen topic.  Allow them to each add their own resource box at the bottom of their article and then combine these with your own article to create a unique AR series.

Naturally you would allow all the website owners to send this AR series to their own lists and when this happens you have a captive audience much larger than your own list.

So not only are you building credibility by providing quality content, you are also getting additional exposure from the promotions of the other website owners.

This is an excellent strategy to build your list and to gain credibility without any extra work on your part.

This is not limited to autoresponder series.  Several books that I know of have used such a technique.  

Two in particular are "The E-Code" (softback) by Joe Vitale and Jo Han Mok, which includes writings from 33 collaborators; and the recently released "20 Ways To Make 100 Dollars a Day" (ebook) by Willie Crawford and 18 of his fellow Inner Circle members.

Use your imagination and think win-win and there’s virtually no limits to what you can do with shared expertise and a healthy sense of collaboration.

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      >>>>>>>> Featured Article <<<<<<<<
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Testing Your Way to Success!

I’ll say this once, and once only.  It is imperative that you continually track and test all aspects of your online business, including your ad or sales copy.  Failure to do this results in loss of potential profits!

In order to create the most effective ad copy for your business you need to experiment with whatever it is you are testing.

For example, if you are testing and tracking your sales copy you should start by changing and testing different versions of the headline, or tweaking the design or altering the layout of the page.  And most importantly, you need to be tracking your advertising.

The only way you can measure the results of your testing is to track all your changes, so naturally you should be implementing ways you can do this, such as using tracking software or something similar.  More on this in a minute…

Ok, now that you know the importance of testing and tracking, let’s look at how you can do this.

Changing the Copy…

As already mentioned above, the most important part of any ad or sales copy is the heading or headline.  So the first thing you should test is the headline.

Try using different key words in your headline.  Just changing a single word can have a significant effect on the response rate.  Use different emotional trigger words to see which combination is most effective.

It really is as simple as testing different versions to find the most effective wording.  You may be surprised at how a small change can sometimes have a major impact on your results.

You could even add a video or audio to your site to see if this increases results.  With video and audio becoming so popular this is a no-brainer and you definitely be testing this to see if it works on your site.

Tweaking the Design…

Studies have proven that simple things such as the type of font you use on your pages can influence the decisions of readers.  So knowing this you need to test even the smallest of details such as using different font styles, font sizes and font colors.

Emphasize important words and phrases by placing them in italics, or making them bold, or sparingly using underlining or highlighting important phrases.  Add a border, a different border color and/or a different border style.

Here’s a big tip that most people are unaware of… header images can reduce your profits!

That’s right.  Tests that have been conducted with and without header images using the exact same sales copy, the exact same design, the exact same product.  Nothing else was changed, yet on most occasions the page without the header outperformed the page with the header.

Your own results may prove different, and maybe the product you’re promoting is better suited to having a header image.  But until you test, you will never know.  It just may be that you are leaving profits on the table without even knowing it.

Try different combinations of all these things to find out which combination works best.

Altering the layout…

Rearrange the components of your page to see if it affects the response rate.  Add a short testimonial or two to see if that has any effect.  Try adding more than one order link.  You could even test different navigation links to see if this makes a difference.

Here’s one that you may never have thought of…

If you have a squeeze page (also known as a portal, gateway, opt-in or lead capture page) – which you should have – try adding more than one subscription box on the page.

Our tests have proven that strategically adding a box above the fold of the page, as well as at the bottom of the page, significantly increased opt-in rates.

Test this on your own pages and you may just be surprised with your results.

Tracking Your Advertising…

It is of utmost importance that you track the response rate for any adverting, without exception.  As a successful online marketer you need to know where you get the biggest bang-for-your-buck.

Once you find a source that gives you good results, it’s just a matter of repeating and improving the whole process.  But unless you know what results you are achieving, this is not possible.

In order to maximize your profits you need to know what works and what doesn’t.  You need to know what components of your ad copy works and which don’t.  You need to know where your traffic is coming from.

You may get traffic from an ezine ad, from a forum post and from a banner ad.  One of these sources may bring you a significant amount of traffic, but if you’re not tracking them how will you know which of these you need to focus on so that you can repeat the process?

The bottom line is that you can only find this out by testing and tracking.  And as only about 1% of your competitors are testing and tracking their online business, you will have the edge over the other 99% of marketers.

Oh, and here’s the good news.  You don’t have to shell out the big bucks to get the tools you need to test and track.  Our online friend, Google, has generously provided everything you need to be miles ahead of the average guy or gal trying to "make it" on the web.

Just get an account (if you don’t already have one) and head to their "Webmaster Tools" section.  

There, they have two kinds of testing available – simple split or A-B testing, and Taguchi or multivariate testing.  A-B testing is best for junior marketers/webmasters and Taguchi testing is probably more applicable to seasoned marketers.

Either version is easy to use, with plenty of tutorial help available.  So don’t get spooked by technology you haven’t used before.  At one time or another, EVERYONE was new to this stuff!

And while you’re there, get yourself into their "Analytics" section and get the tracking code you can paste into the code of the webpages you want to monitor or track.

Shortly afterwards, you’ll have access to your own website’s stats and then you’ll KNOW where your traffic is coming from, etc.

In short order, you’ll be testing and tracking like the Big Dogs without being a propeller head or paying a single dime of your hard-earned…

Go forth and conquer!

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     >>>>> Your PC Security Tip <<<<<
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This is a NEW feature beginning with this issue.  One of your fellow subscribers to "Conquer The Net", Syd Tash, has generously volunteered to contribute these tips for your education and safety.  Thanks Syd!  Ok, so here’s your first tip:

Always practice safe surfing!  Here is a little checklist to help keep you safe online.  Print it out and stick it on the wall beside your computer.  I assume you have an anti-virus program, a firewall and anti-spyware programs, at least.
 
Daily:
1.  As soon as you turn on your computer for the day, and before you start surfing the Internet, update your anti-virus program, or check that it updates itself automatically.
 
2.  When you have finished surfing for the day, or after installing new software, run one of your anti-spyware programs.
 
3.  Carefully and fully read every End User License Agreement (EULA).  If you see something like “The vendor/publisher may install third party software” hit the delete button (hard!) or cancel the download.  Or at least run all your security scans after installation.
 
Weekly:
1.  Once a week, update your anti-spyware programs, as well as Windows.  If you have kids who surf the Net and play games online, do it more often.
 
2.  Watch for updates to your firewall.  These are infrequent, so check your email, or check in the firewall program to see if it is up to date.
 
Get a custom HOSTS file.  Read what it is and does, and get one, here:  http://www.mvps.org/winhelp2002/hosts.htm  It’s free.
 
And finally, don’t open spam email or unexpected attachments, avoid phishing scams and public computers, try not to download anything from the web, back up important files, do not ignore warnings and alerts from your security programs and above all, use common sense on the web.  Whew!
 
Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer Online, A Complete Guide”.   He has been keeping surfers safe since the last century.  Find more popular free Daily Tips & information on Syd’s blog:  => http://www.MyPCProtectionBlog.com

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    >>>>> Off-Line Marketing Strategies <<<<<
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How to Write an Effective Printed Newsletter!

Printed newsletters are a really easy way to contact your prospective and current customers.  They can even increase your sales while reducing advertising costs.  A printed newsletter also has a much higher perceived value and is more likely to be passed around to prospective customers.

Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public.

A good newsletter can improve name recognition and brand awareness, establish your authority in your field and differentiate your business from the competition.

Make the layout of your newsletter inviting.  If it contains long-winded paragraphs it may seem hard work to read.  Break up the copy with plenty of space and keep articles short.

Use intriguing titles or ones that suggest the article provides quick and easy shortcuts. Also use photographs or images on the cover to draw people’s attention.

Choose your articles carefully so that each one promotes the correct image of your business.  Decide whether the article is to reflect your expertise, customer care or some other aspect of your business.

If you are not sure which areas are important and of interest to your customers slip a survey into your newsletter and ask your readers what it is they want to know.  Let’s face it, they’re the one’s most qualified to tell you what it is they need to know.

Get a balance between generic articles that would be of interest to your wider client base and those specifically about your products and services.  But don’t forget to check that the views expressed in articles are unlikely to offend your customer base.

Try to keep copy simple and as jargon free as possible.  Use short sentences.  Involve the reader by asking questions.  How could your business benefit from this advice?

A profile of a customer can show how your product or service is used, the results that it can produce, why someone would purchase from you, and what they are planning to do in the future with your assistance.  If they are prestigious clients the article will give a positive reflection of your business as well as providing them with some useful and free PR.

It has been proven that off-line marketing has a higher success rate than that its online equivalent.  Yes, cost can be higher than traditional online marketing and this is why many people do not use this strategy.  But if you can afford the extra expense, it is not unusual to have a high conversion rate, so the extra costs may be justified.

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      >>>>> Tell Me What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in Conquer The Net, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Also, if you’d like to guest-write an article, please let me know.  Fresh new content is always welcome and who knows, you might get noticed by more people that way…

Be sure to include your website address too, because if I use your comments in a future issue of the ezine, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, right below this issue.

Be sure to include your website address too, because your comment post could very well drive traffic to your site, too.

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    >>>>> That’s a Wrap for this Issue <<<<<
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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates are so unpredictable…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, "Conquer The Net" ezine
http://russguthrie.com

Recommend "Conquer The Net" ezine to your friends.  Subscription requests should be sent to:

http://russguthrie.com/HelpsYou/ConquerTheNet

PS:  You may be wondering what happened to the "Writing Tips".  I haven’t discontinued them.  Whenever I see trends, I’ll let you know.  Honestly though, I could write a book on proper English usage, based on all the things I see.  But wait, lots of people already wrote books like that… (d;)
 

This issue includes…

1) “A Bit About RSS”
2) “Marketing Freebie”
3) “Featured Article: Networking Your Way to Success!”
4) “Effective Marketing Strategies – Get Back Your Time… and Eliminate Stress!”
5) “Tell Me What You Think!”

Let’s get started, ok?

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>>>>> A Bit About RSS <<<<<
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RSS stands for “really simple syndication”, and as the name suggests, it is fairly easy to take advantage of RSS to make money.

There are many ways you can profit from RSS data feeds. To begin with, since this is a relatively new technology, most people are afraid to jump in and learn how to take advantage of it.

This makes it a great opportunity for you, because there is less competition.

In the same way you generate traffic, subscribers and money by writing and submitting articles to article directories, you can do the same thing with RSS feeds.

You simply create your RSS feed and then submit it to the various RSS feed directories.

The links within your feeds need to point back to your websites, affiliate links and opt-in list pages so that you can make money.

On the internet content is king and webmasters are always on the lookout for free content. Especially nowadays, with the Google Adsense craze, a lot of internet marketers are still creating tons of websites constantly with page generators and free content.

Of course, Google has found and delisted most of those types of “made-for-Adsense” sites, so please don’t get any crazy ideas into your head of overnight wealth through mass-producing junk content sites riddled with Adsense blocks. It may have worked in the past, but no more.

That said, quality content will always be in demand on the web and that’s where RSS feeds can be invaluable to your online enterprise.

You see, RSS feeds will be picked up and used on lots of different websites, and the smart marketers that use RSS feeds stand to profit wildly from this situation.

Since you will be submitting the RSS feed to directories, it is important to use an attractive title, including related keywords.

This way, people looking for content will find it when doing a search in RSS feed directories.

Now that you have a fair understanding of what RSS is, and how you can create your own feed, here are some creative ways to put the power of RSS to work and bring in profits:

1. Syndicate your RSS feed in RSS directories to be picked up by webmasters looking for free content.

2. Insert relevant affiliate links in your RSS feed.

3. Insert links to your websites and opt-in list pages. This way you build up your link popularity and attract traffic to your websites.

4. Sell a product directly using RSS by including your sales letter in the feed.

5. Use RSS data feed content from other authors to create a content site using a page generator. Once the content site is done, you can add Adsense and related affiliate links. Again – QUALITY CONTENT ONLY!

These are just a few ideas to get you started with profiting from RSS feeds. With application of this technology you will come up with various other ideas, and profit even more.

The key is to take action and differentiate yourself from the majority of internet marketers, many of whom are afraid to deal with technology at all.

Take action today!

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>>>>> Marketing Freebie <<<<<
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Scott Boulch was outraged by some of the gurus recently trying to make their tell-a-friend (TAF) software sound new and unique.

Scott disagreed with how new or unique their products are – since he has had a great TAF software for a couple of years now.

And he was also ticked off about the price they were asking for it.

So, he’s decided to give HIS software away!

That’s right, you can get a great piece of TAF software for zero outlay. It’s called Viral Friend Dominator.

And his is just as good as theirs. There’s really no need to spend $47 or even $97 or more for a software you can get for free.

If you are interested in building your list (you ARE building a list, aren’t you?) much faster than just one name at a time, you need to add a viral component to your arsenal.

Tell-A-Friend scripts are just the ticket to what can truly be called exponential list building.

Here’s where you can check out this outstanding offer:

Free Tell-A-Friend Script

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>>>>>>>> Featured Article <<<<<<<<
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Networking Your Way to Success!

Networking is obviously an essential part of network marketing.

Every successful network marketer knows this to be true.

Although networking is such an intricate part of network marketing, the two terms are not synonymous.

However there are many similarities.

Both rely heavily on people skills. Both require people to confront their fear of talking to other people. Both carry with them the risk of rejection. Both also carry with them
enormous opportunity. And to some people, both are considered dirty words.

Of course people that consider networking as something that is ‘not done’ don’t understand what networking is really about.

The same can be said of people that think network marketing is something that is beneath them.

Many people think of networking as a way to get connected solely for their own advancement in life.

In that respect, a person might feel that it is unethical or not noble to network. This line of thinking stems from the idea that advancement will always come at the expense of someone else, that success in life is a zero-sum game.

These people often look at network marketing from the same perspective. They think of profiting from other people’s efforts as something that is negative and not fair to them.

In reality, successful networkers will tell you that it doesn’t work that way at all.

Networking doesn’t have to be at anybody’s expense and the business of network marketing doesn’t reward anyone for taking advantage of others.

It actually rewards people for helping other people to succeed.

In that respect it may very well be the most ethical, win-win business model in the world today.

A lot of the negativity around networking can be explained by the different types of networkers.

Some can be considered ‘hunters’, moving in for a quick kill, after which they move out again.

They often operate without regard to the other person’s interest and because of this they will enjoy the fruits of success for only a limited period of time.

Often it will not take long before people find out what’s really driving the hunter. Once they see that he or she is only looking after his or her own interests, their willingness to interact with this person will quickly evaporate.

By contrast, truly successful networkers are often ‘farmers’ who spend a lot of time sowing and nourishing their relationships, instead of just focusing on reaping.

They invest in their network, they energize their network. They use their network, but they never ever abuse their network!

And their network knows this.

A true networker will always keep the interests of others in mind. That’s why working with a true networker is so enjoyable. Networkers are often very likeable and as such
people like to interact with them.

Networking is a skill that is essential to all businesses, not just network marketing.
Although network marketing differs in many ways from the more traditional forms of
doing business, the importance of networking is just as prevalent. If not more so.

A network marketer that doesn’t know how to network will be out of business in no time.

Network marketing is first and foremost a people business and this implies that the ability to effectively work with people is absolutely critical. This is why successful network marketers are extremely adept at networking.

Many have found out over time that developing this skill can pay off in many areas outside their network marketing business as well.

Business owners who have started a home-based business on the side often apply their enhanced networking and people skills in their traditional business with great success.

For some network marketers this spin-off has earned them more money than the income from their network marketing business itself.

So whether you are in network marketing or in a more traditional type of business, don’t underestimate the importance of becoming an effective networker.

And if you really want to master this skill you may find there is a lot to learn from good network marketers.

So if you happen to know anybody that fits that description, try and benefit from their knowledge on the topic. It will surely help you network your way to success!

Happy hunting…I mean FARMING! (<;

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>>>>> Effective Marketing Strategies <<<<<
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Get Back Your Time… and Eliminate Stress!

Work, meetings, deadlines, appointments, telephone calls, shopping, taking the dogs out, etc. – all these are things most people have to accomplish daily.

Most of the time there are other things on the waiting or “to do” list like: family, friends – even ourselves.

Sometimes we discover too late that the items on our lists are, in fact, the MOST important. So, we find ourselves wondering why we are so unhappy.

There are many different books and seminars available that explain the various aspects of time management.

The majority of these sources talk about time-wasters and other “enemies” of your time. And they offer you the best solutions to eliminate these enemies for good, or at least
reduce them drastically.

But the real enemy of your time is YOU! That’s right, you.

Let me explain.

The truth is, there is no such thing as “time management”.

Can you control time? Stop it, start it, slow it down, speed it up, manage it in any way?

Of course you can’t. No one can…

So what’s all this talk about time management?

Let me tell you my viewpoint on the subject.

What it really comes down to is SELF MANAGEMENT.

You CAN manage yourself, can’t you?

Intelligent people know that time is more valuable than money. Because time equals life, plain and simple.

The more time we have, the more life we have. And if your time is up, money means nothing, right?

I haven’t mentioned anything about quality of life, i.e. lifestyle. It is our desired lifestyle that we should be spending our productive time creating.

But let’s focus on managing ourselves, and by so doing, we can make the best use of the few hours we all are given each day.

The first step in implementing this process is to identify the elements that seem to rob your time from you.

Normally, they are divided into two groups.

- The External Factors:

Unexpected phone calls, very long phone conversations, reading email, unplanned visits, the policy of open doors, not sufficiently trained personnel, frequent meetings, interruptions caused by colleagues, friends and family etc.

- The Internal Factors

Priorities and objectives that change, the lack of a daily working plan, lack of self imposed deadlines, the tendency to take care of too many things at the same time, disorder, delays in resolving conflict, not saying no, lack of decision, tiredness, etc.

By reading the above lists, you probably pictured or recalled all the similar situations that you have gone through.

Now, all you have to do is to find a way to defeat and eliminate these “enemies”, so that you can be the master of your own time again.

Here are three possible ways in which you can do it:

- Get used to writing everything down

This is very useful, especially if you have a bad memory. Otherwise you might fail to remember to go to important meetings, to make important phone calls, to answer messages you promised you would answer or whatever. You can also write down great ideas and inspirations that occur to you in the most unexpected moments.

- Make a list of priorities

It takes you very little time to jot it down and you can even do it while you’re having your
morning coffee. Write down the things you need to do that day, in the order of their importance and urgency.

- Learn to say NO

One big mistake that a lot of us make is that we put other people’s problems in front of our own.

Not that helping people isn’t a good thing to do. It is. It’s just how and when we go about it. By helping others when we are otherwise engaged in productive work, we are forced to stop what we were doing.

And when we are continually stopping and starting, we lose focus.

This gives rise to frustration and stress and we find it takes far longer to finish our previous task. It may also cause a situation where we find ourselves unable to respect previous engagements and a backlog of unfinished work.

It’s better to set specific times of the day when you will answer emails, phone calls and handle other people’s problems.

The rest of the time you should devote to focused, prioritized work that will bring you closer to your goals.

Finally, some of this stuff might sound familiar. Hopefully so.

I hope it means that you actually took me up on the free resource I mentioned back on Day 10 of the ecourse you received before this ezine series began. It’s Simpleology 101.

Simpleology is the single BEST resource I can recommend if you want to learn to master and manage yourself – and then your time.

It’s still free to sign-up and take the entire Simpleology 101 course. Do it. You won’t be sorry.

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>>>>> Tell Me What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in Conquer The Net, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Also, if you’d like to guest-write an article, please let me know. Fresh new content is always welcome and who knows, you might get noticed by more people that way…

Be sure to include your website address too, because if I use your comments in a future issue of the ezine, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, right below this issue.

Be sure to include your website address too, because your comment post could very well drive traffic to your site, too.

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>>>>> That’s a Wrap for this Issue <<<<<
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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates are so unpredictable…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, “Conquer The Net” ezine

http://russguthrie.com

Recommend “Conquer The Net” ezine to your friends. Subscription requests should be sent to:

http://russguthrie.com/HelpsYou/ConquerTheNet

Hi, Russ here.  Welcome to another issue of the "Conquer The Net" ezine.

This issue includes…

1) "Simple Formula For E-Mail Subject Lines"

2) "Marketing Freebie"

3) "The 60 Second Tip"

4) "Featured Article: ABC Article Writing"

5) "This Issue’s Writing Tip"

6) "Effective Marketing Strategies"

7) "Tell Me What You Think!"

Let’s dive right in, shall we?

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>>>>> Simple Formula For E-Mail Subject Lines <<<<<
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More and more people are beginning to realize that email marketing is the key to growing their online business.  

However, many fail to realize that there is a lot more to email marketing than simply promoting your products.

Using email is no different to any other type of marketing and as such it’s important to understand that email marketing is just a tool and like any tool, you must learn how to use it.

Your goal should not be to make the sale, but to provide your prospect with quality content that helps to solve their problems.  However, this is not the biggest problem you will face.

You see, over 90% of all emails will never be read. Why?  Poor subject lines!

To put it plainly, your subject line will determine the success or failure of your email campaign. Basically, your subject line has one task, and one task only – to convince your reader to open your message!

Simply stating "You can make $X in the next 30 days" just doesn’t cut it any more.  In fact, there’s a good chance that a line like this will be considered spam and it won’t even reach your reader’s inbox.

An acceptable rule of thumb is, that the more hyped your subject is – the less chance there is of your email getting read. So if this is the case, then how do you grab your reader’s attention without hype?

There’s no magic formula, but personalizing the subject line with your prospect’s name is a good start. But a name alone won’t get you great results. You still need to craft your subject line without the hype.

My own tweaking and testing has found that adding an element of mystery or asking a question vastly improves the open rates of my emails. In other words, rather than making a bold statement in your subject line, use a more passive approach by asking a question that is directly related to a problem your readers are facing.

A good method you can use to create your own subject lines is to do a quick scan of your email box and look at the subject lines of the emails you’ve opened. There’s a good chance that if these subject lines worked on you, they just may have the same effect on your readers.

For example, I just had a quick scan of my email box and found these subject lines that got my attention: "I’m shocked you didn’t get this" "Only available for the next 48 hours…" "2 Important News Items for Today" "Here are 5 super easy tips…" "Please write down this date"

These are just a few quick examples, but I’m sure you get the idea. All you need to do is create a sense of urgency or mystery without all the hype and half the battle is won.

Of course, you don’t want to use those "canned" emails provided by marketers to their affiliates "as-is".

Instead, rewrite them – especially the subject line – to make them unique to you. That way, when your subscribers are receiving the same exact message from a half dozen of your competitors, you’ll stand out from the crowd as providing something original.

And the more savvy subscribers will also recognize that you didn’t take the lazy approach, which will give you a great credibility boost.

Also, you should always run your entire message through a spam checker to identify "trigger words" before you send it out.

The lower your score, the greater chance your message will have of actually landing in your subscribers’ inboxes.

Feel free to use this excellent Spam Checker, with my compliments:  FREE SPAM CHECKER

After all, why take the time to craft a message if the majority of your subscribers’ ISPs will block it? If they don’t receive it, there’s NO chance of them opening it, right?

And if they don’t open it, there’s NO chance of them responding to your offer or recommendation. Think about it…

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>>>>> Marketing Freebie <<<<<

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Free Site Building Software

Here’s a great software script that allows you to build a passive long-term online income stream, but the best part is that it’s completely free – well, at least it is for now!

It’s the brainchild of Matt Callen, the younger brother of famous internet marketer Brad Callen.

Brad is most known for his expertise in search engine optimization as well as his awesome products, LinkMetro, Keyword Elite, SEO Elite and his recent Affiliate Elite.

And now his brother Matt has come out with this gem. I can tell he learned a lot from Brad, this is yet another fine addition to the legacy of excellence I’ve come to expect from the Callens.

I just downloaded my very own upgraded copy and trust me, this software is great. And it’s such a breeze to use.

Anyway, just had to share it with you… ==> FREE SITE-BUILDING SOFTWARE

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>>>>> The 60 Second Tip <<<<<

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Did you know that a top level domain name is one of your strongest sales tools for your website?

It’s not everything, but it can make a difference. For example, if you want to create a site about Guitar Strings, it would make sense to use a domain name including the phrase "guitarstrings", wouldn’t it?

Think about it. If you were searching for info on guitar strings and you saw a site with this term in the domain name and one without, which one would you think would provide the best information?

Naturally you’d go for the one with your search term in the domain name. Why? Because you (and the average person) would view this site as having more credibility and authority, therefore you would give it a higher priority.

So with this in mind, you should try to include the topic of your site in your domain name. Unfortunately, other people may have had the same idea, so using our example, guitarstrings.com may no longer be available, nor may guitarstrings.net, .org, .biz or any other simple domain name with a top level suffix.

So, what can you do?  Well, here’s a couple of very simple tips that may be well worth trying if you are looking to snag that all important top level domain name for your site.

The tricks are – numbers and dashes!

Not numbers at the beginning of the domain address – that’s really old news – but rather numbers in the "body" of the domain name itself, especially the numbers 2 and 4. Why? Well the number 2 is a simple substitute for the word "to" and 4 can be read as "for".

And dashes can not only open up the choices of a domain name, but they can also separate the words for easier reading. Plus, the search engines don’t penalize you for the dashes.

So let’s tie that in with one other little substitution trick – take the word "you" and substitute the letter "u" – and finding a good top level domain name that still relates very closely to the site subject matter becomes a relatively simple matter.

Ok. Let’s take our guitarstrings example to show how effective this strategy can be. Using all four of the highlighted tricks, try searching for guitarstrings2u.com, guitarstringss4u.com, guitar-strings-2u.com or guitar-strings-4u.com.

How about guitarstrings4us.com, guitarstrings4me.com, guitar-strings-4us.com or guitar-strings-for-me.com?

Even if all of these are taken, all you need is a little more imagination to create a top level domain name that directly relates to your niche topic.

You should probably try to stay at four words or less and limit the use of these tricks as much as possible.

In other words, keep it short and sweet, using dashes, numbers and abbreviation tricks sparingly and only when necessary.

Bottom line: your domain name should be as short as possible, and most of all – MEMORABLE.

Clever is one thing, but your visitors need to be able to find you again…

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>>>>>>>> Featured Article <<<<<<<<

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ABC Article Writing

Writing and submitting articles is without question one of the most effective methods of driving targeted visitors to your website, increasing your rankings and boosting sales.

However, for most people article writing is difficult, as it brings back long forgotten bad memories of writing high school reports or university essays.

The good news is that by learning just a few simple steps, writing your own articles isn’t as hard as it may first appear.

One of the biggest hurdles most new writers face is finding ideas to write about. The easiest way to begin is to write about things you have an interest in or are excited about.

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people face.

Typically, people read articles because they want to be entertained or they are seeking and solution to a problem they face.

Writing entertaining articles is a somewhat difficult skill. However, writing informative articles that provide solutions can be as simple as sharing tips that you have personally learned.

You may already know the common problems that people have in your particular topic, but if not, a good way to find out is to regularly scan related online forums and note the most common questions being asked.

If you don’t have all the answers, carry out some research to find the information you need. Often the answers are readily available by simply searching the major search engines.

Most people don’t like to read large documents online, so your article should be between 500-800 words. If you think this is far too many words, then a simple trick is to break the article into smaller sections, such as an introduction, a small number of sub-headings and a conclusion.

All you need to do then is write about 50 words in each sub-section and before you realize it, you have written a complete and informative article. And most importantly, don’t forget to add an "about the author" section where you can place details on how to get your readers to join your list or to visit your website for additional information about your topic.

The first draft should be for your eyes only. Don’t try to produce a final copy as you write. It tends to be much quicker to get your thoughts down first and come back to edit later.

The final step in the writing process is to proofread your article, making sure that the writing flows and would be interesting to the reader.

Ask yourself, ‘does the article provide information the potential reader is looking for?’ It can also be helpful to have someone else proofread the article. This is also the time to remove spelling and grammatical errors.

If you are using Microsoft Word to compose your article – which I suggest – make sure you have the spelling and grammar-check functions turned on.

The wavy red and green lines may be a hassle at first, but are super helpful in helping you to clean up your copy.

Once you have written your article, submit it to article directories. As other websites publish your article, you will begin to receive one-way links pointing back to your site. This will then help you to gain higher rankings in the search engines, which will only help to drive even more traffic to your site.

Yes, it does take time to write articles, but doing so is the easiest and most effective method of branding yourself, as well as driving free traffic to you website so you can build your list and boost your profits.

And isn’t that what it’s all about?

Tip: I strongly suggest you use some sort of software like Content Composer to "spin" several slightly different versions of your articles.

The slight variations will go a long way to prevent any sort of duplicate content penalty from the search engines and keep multiple forms of your articles circulating around the web and bringing you traffic for a long time to come – some times for years.

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>>>>> This Issue’s Writing Tip <<<<<

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There are so many grammar and spelling errors I could tell you about.

But this week I want to focus on the MOST important part of writing – DOING IT.

My point is, there are very few of us who don’t make a mistake in our writing. So, with that in mind, our focus should be placed first on actually writing, then on proofreading and correcting errors later.

You can’t fix errors in an email or article that you haven’t written yet, can you? Of course not.

That’s why the featured article in this issue is on writing – article writing.

In scientific circles there is a saying: "publish or perish". And on the internet it applies too. You have to generate some kind of content sooner or later and "publish" it by uploading it to the internet.

And it’s always better if it’s yours and not borrowed from someone else. When you’re done writing – and hopefully you use a program like MS Word (as mentioned earlier) that has built-in spell and grammar check features – grab a thesaurus and dictionary and start correcting what the word-processing program identifies.

You can also look for words you may have repeated too many times and find substitutes for some of them in the thesaurus. Whatever you do, write! It’ll get easier each time you do it.

Oh, and read something new everyday too. Preferably something in a published book. Why? Because before a publisher spends thousands of dollars to print a book, it is edited by expert proofreaders and grammar checkers – real people.

Publishers certainly don’t want their names associated with badly written books. So they spend the extra time and money to get them edited first before printing thousands of copies.

So, by reading books that are written properly, you’ll quickly learn the proper way to write. And you’ll learn spelling and grammar too – almost automatically.

And remember, "I" before "E", except after "C"… (<;

Thief = correct, Theif = incorrect; Receipt = correct, Reciept = incorrect

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>>>>> Effective Marketing Strategies <<<<<

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It’s true that online free classified sites provide an effective solution to promoting your business or to sell your products without having to outlay huge sums of money when first starting out.

You just need to be aware that advertising in these sites can be time consuming and frustrating, and if not used properly can be a complete waste of your time and effort.

However, knowing the tricks and tips will separate you from the hundreds who post thousands of ads without getting any results.

All free classified sites are not created equal, so to start with you should only focus on a few good sites and post your ads regularly only in those sites.

To get started, go to Google and do a search for "free classifieds" and "free ads". From the search result pages, visit and register with 10 to 15 sites.

If a site asks too many questions during the registration process, abandon it and go to the next site. Good sites will only ask minimal questions to set-up your account so that you can edit, delete and renew your ads.

If you can find a site that will let you post without any registration, then all the better!

When you start to create your ad you will only have space to write 80 to 100 words, so you need to focus on the benefits of your products and services. Try to think of benefits in terms of generating extra income, improving health and relationships and providing a sense of good feelings when they use your products and services.

An even better method is, rather than try to sell them on a product, get them to join your list. This will allow you to contact them at a later date, which will give you more time to fully explain the benefits of the product you’re promoting.

Write a concise, interest grabbing, captivating title with action words that compels the reader to take action. If you are promoting an affiliate product you need to make your title and copy stand out so that it gets noticed amongst all the other competing ads.

In most classified sites, the most recent ads are listed on the top of the search listing pages, so depending on how many ads are posted each day in the same category, your ad could end up being buried deep down the listings in a matter of days, even hours.

To avoid this, you may need to keep your ads fresh and on the top of the listing page by renewing your ads every couple of days – and in some cases every few hours.

Do not post your ads in all categories. Doing this will get you banned very quickly. Post only in a few relevant categories, preferably using different ad copies and ad titles for each ad. If the site has regional sections, i.e. states, cities, or countries and your target is to reach every region, post in 10 to 15 regions only.

If you’re going to use banners or photos in your ad, make sure that the size and dimensions of your images are within the site’s acceptable limits. Otherwise the site may choose to not display your images at all.

Listen, I’ll be honest with you. Posting on free advertising sites is not as effective as it once was and in most instances it will take a lot of effort on your part to generate any sales or to build your list.

It is for this reason that most people tend to stay away from these sites. But if you have more time than money this could be an effective way to generate an additional income to help pay expenses as you get started with your online business.

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>>>>> Tell Me What You Think <<<<<

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This is your chance to speak out. Comment on articles I’ve run in Conquer The Net, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Be sure to include your website address too, because if I use your comments in a future issue of the ezine, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me. Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, right below this issue. Be sure to include your website address too, because your comment post could very well drive traffic to your site, too.

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>>>>> That’s a Wrap for this Issue <<<<<

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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates are so unpredictable…

Be well,

Russ Guthrie

Gu3 Virtual Marketing

Publisher, "Conquer The Net" ezine

http://russguthrie.com

Recommend "Conquer The Net" ezine to your friends. Subscription requests should be sent to: http://russguthrie.com/HelpsYou/ConquerTheNet

Welcome to another issue of “Conquer The Net“.

This issue includes…

1) “Generating Massive Profits with Private Label Rights Products”

2) “Marketing Freebies”

3) “Why You Need to Use Google Video”

4) “Using Autoresponders to Grow Your Profits!”

5) “This Issue’s Writing Tip”

6) “Tell Me What You Think!”

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Generating Massive Profits with Private Label Rights Products
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Each day a large number of people search for private label rights (PLR) products that are for sale.

What they are looking for is a product that they can resell to make money, and PLR products offer them this opportunity without them having to create it themselves.

In other words, it’s a quick fix to their problems.

A lot of focus is put on the reselling of private label products, but what slips the mind of many people is how those products are created.

The reality is that these products are created by real people – someone like you – and this can offer opportunities that most people have never even thought of before!

So what does this mean for you?

If you have a special talent or skill, you could capitalize on that talent, especially if you have experience as a writer or a developer.

But even if you have no experience whatsoever, you can still capitalize on the popularity of PLR.

A good example of this is to outsource your work to a freelance writer or developer. All you have to do is come up with the idea and then employ someone else to do the hard work for you. Then simply offer the finished product for sale.

But to find the right product, you will first need to do a little bit of research to find a niche that is popular and in demand by conducting keyword research, etc.

Or you could simply reseach what companies are looking for and then create a product that satisfies their needs. If you can do this, then you can be well on your way to making money!

But before you create your product, there are a number of important things that you may want to take into consideration.

There are many private label product creators that require buyers to agree on specific terms and conditions relating to the sale of the product.

Some of the restrictions you need to consider is the way that the product can be altered, advertised, how much it can sell for, whether it can be given away for free and where it can be sold.

Of course you can market and sell your own product yourself if you want to. But it may take a large amount of time and money to do this and you just may not have the necessary skills, time or money.

That is why many people prefer to sell the resale rights to products they’ve “customized” from PLR products, rather than products they created from scratch themselves.

By doing this you are able to profit from some of your creation without having to do the additional leg work.

You’d be surprised at how many ‘gurus’ have made massive amounts of profits by coming up with the right ideas and then getting someone else to create the products for them.

And with a little bit of hard work and determination, you could find that same success!

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>>>>> Marketing Freebie <<<<<
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This issue I’m giving you the thank-you page to a set of free videos on effective email writing/marketing.

In these 8 videos, Master Marketer Michael Rasmussen shows you exactly how to write emails that get results.

This is another site designed on a “Butterfly Marketing” type of framework. So when you go there – as you should with all sites – pay attention to the “mechanics” of how the site works.

He also gives you a piece of re-directing software that will be quite useful, if you don’t have one already.

BETTER EMAILS

As I mentioned in the last issue, writing is ever important and will determine in large part how effective your marketing is – both in the short and long terms.

That’s why there are so many courses on writing-related topics like copywriting, email techniques, constructing ads that pull, etc.

And that’s why I want to continually offer you resources that will help you to develop your skills in these areas.

……………………………………………………………………………….

Here are 3 of my most popular freebies in case you missed them in the previous issues:

1. Here’s an awesome series of videos that documents case studies of normal everyday people that used the Going Natural search engine techniques to grow their businesses to make a combined $32 Mil plus per year.

At the time of this writing there are 36 individual case studies to watch in all sorts of niches and businesses!

These people paid a lot of money to be taught this stuff, but you won’t have to shell out a cent.

You can watch the free videos at…

==> FREE VIDEO CASE STUDIES

2. Most of the ‘Butterfly’ sites you see nowadays offer stuff that really isn’t of much value, but this site is very different…

==> RICHES RESOURCE

You get private access to a fantastic resource where you will learn how some of the biggest names on the net turned their lives around and finally made it big – and you can do the same!

3. It’s a well known fact that there’s only ONE thing you really need to focus on to ‘make it’ online and live the internet lifestyle.

In fact, this so-called ‘secret’ can get you more money than you could reasonably imagine.

And the great thing about it is it’s completely free…

==> WRITING FOR EASY PROFITS

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>>>>> Featured Article <<<<<
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Why You Need to Use Google Video to Promote Your Website

Online video sites have rapidly increased in popularity over the past few years. One of those websites is Google Video.

Have you ever wondered why online video websites, including Google Video, are so popular?

If you have, you’re not alone. Despite the fact that millions of internet users enjoying watching online videos, many wonder what created all the buzz.

When it comes to understanding the popularity of Google Video, there are a number of different factors that come into play.

Google Video, like most other websites, has unique features about it. Those features are what brings in new visitors and keeps the old ones coming back for more.

So not only is it popular among first time video watchers, it is also keeps existing visitors coming back for more every day.

Perhaps one of the greatest reasons why Google Video is so popular is because of all of the choices that internet users, just like you, have.

With Google Video you are not only allowed to watch the videos that are hosted on the site, but you can also create your own.

This offers you massive potential to promote yourself or your websites, as you can create your own video on just about anything that you want, even if you do not have any formal video making experience.

And with Google Video’s popularity it is likely that your video will be viewed by thousands of internet users.

Can you now see the potential of this amazing tool?

Popular video categories include music videos, television shows, animation, movies, comedy, and sports, plus additional categories that are too numerous to mention.

Basically this means that you should be able to find a category that is relevant to your own niche topic.

Simply create your own video on a topic within your niche that others would find interesting and then include a link to your own site where they can find out more info.

Then upload it to Google Video. How simple is that?

It is also important to note that the site is easy to use.

There are too many online websites, including a number of popular online video websites, that are difficult to use and navigate.

This is not the case with Google Video. If you are looking for a particular video, you can easily search for it or browse through all of the categories.

Once you select the video that you would like to watch, it will load in no time at all. After you have watched the video you can easily rate it in a matter of seconds.

This means that anyone can also easily find your video using the keywords you used when you created your listing and they can also rate it depending on how interesting they found it.

The more views and the higher ratings you receive, the higher your video will be placed in the listings – which means even more people will view your video.

And obviously, this also means your site will receive more traffic – FREE traffic – as a result.

Is that cool or what?

So if you aren’t already using Google Video to promote your site, then you should start today.

Let’s face it, if Google Video has already impressed millions of other internet users, there is a good chance that it will impress your target audience as well.

Oh yeah, one other thing. Google LOVES IT when you use their tools! And they seem to give additional consideration to site owners who do use them – tools like their analytics, adsense, sitemaps, etc.

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>>>>> Effective Marketing Strategies <<<<<
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Using Articles and Autoresponders to Grow Your Profits

It’s no secret that articles are hot right now. And if used correctly articles can be a great way to promote products, help you build trust with your existing list and reach a broader audience.

Just ensure you only ever use articles that are full of content, easy to read and understand, and provide readers with useful and helpful information on their chosen niche.

There are many uses for articles, as they are one of the best ways to promote products and services online.

Normally this is done by submitting articles to other websites, article directories and ezine directories.

Although these are very highly effective methods, one method that is often overlooked is to use articles via autoresponders.

If you combine informational articles with an autoresponder you can achieve great results.

You can do this by setting up each one of your articles in your autoresponder. You should ensure that each article has its own address, meaning that you’ll need to use an autoresponder that allows you to modify it.

If you have a lot of articles, keeping up with them can be a tedious task. Those who have a lot of products normally have hundreds of articles. And if you are a member of an articles site, you probably have more than you can count.

A good way to keep track of your articles is to make a master list of all your articles, putting the address of the autoresponder beside the article title.

If you prefer, you can also add a description of the article to your master list.

But if you don’t have your own articles, no problem.

It is easy to find articles that are totally relevant to your by searching sites such as ArticleWholesaler.com, EzineArticles.com or ArticleGoRound.com.

There are literally thousands of articles on these types of sites and it shouldn’t be hard to find articles relating to your topic.

If you do this, just remember to leave the author’s bio intact when you include it in your autoresponder series.

If you were to send out all your articles separately one by one manually it could take you quite a bit of time.

Through the use of an autoresponder you can place all this work on autopilot and save yourself heaps of time, as the autoresponder will do a majority of the work for you.

All you have to do is add the article to your preset messages contained in your autoresponder.

Autoresponders can really get your articles and information out there, all you have to do is give them a try.

One word of caution, however. If you are going to use this technique, it’s best to ensure the recipients have double opted-in to receive your emails.

Not doing this could result in spam complaints that could get you blacklisted or shut down by your host.

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>>>>> This Issue’s Writing Tip <<<<<
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In this issue I want to mention another common error many folks make when writing.

And please understand I’m NOT an English major by any means. Just an avid reader and devotee to the proper use of language, specifically the English language.

I know that many of my subscribers don’t consider English their “Mother Tongue”. But since the majority of buyers of products on the web use English as their primary language (thus, the majority of money is to be made through marketing to English readers/speakers), it just makes sense to write to our “target audience”, doesn’t it?

So here goes:

Whenever you can, replace “which” with “that”.

It’s called going on a “which hunt” in certain writing circles.

Granted, using “which” may sound more profound or intelligent, but it is usually wrong in its usage.

So, the rule of thumb is, if you can use “that” instead of “which” and the sentence still makes sense, do it.

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>>>>> Tell Me What You Think <<<<<
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This is your chance to speak out, as always.

Comment on articles I’ve run in Conquer The Net, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Be sure to include your website address too, because if I use your comments in a future issue of the ezine, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog.

Be sure to include your website address too, because your comment post could very well drive traffic to your site, too. the blog, right below this issue.

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>>>>> That’s a Wrap for this Issue <<<<<
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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates are so unpredictable…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, “Conquer The Net” ezine

http://russguthrie.com

Recommend “Conquer The Net” ezine to your friends. Subscription requests should be sent to:

http://russguthrie.com/HelpsYou/ConquerTheNet

Welcome to another issue of “Conquer The Net“.

This issue includes…

1) “The Real Truth About Creating an Online Business”

2) “Marketing Freebies”

3) “Why You Must Start Your Ezine Today”

4) “Finding Highly Motivated Website Traffic”

5) “This Issue’s Writing Tip” – New Feature

6) “Tell Me What You Think!”

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The Real Truth About Creating an Online Business
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OK… you’ve searched the net, checked out heaps of different opportunities and were very impressed with what you saw.

In fact you were so impressed you decided to start an internet business so you can join in and make some money online.

Excellent choice!

But be warned. Starting an online business doesn’t come without pitfalls or hard work.

Yes that’s right!

Regardless of what you’ve read on the net, creating an online business is not a short-cut to wealth.

Making money online is not a simple matter of putting up a turnkey site and then
waiting for the cash to start rolling in.

If you believe that you can make your fortune instantly with no money, no time and no effort, then you need to stop dreaming.

WAKE UP and smell the coffee.

You’re going to be very disappointed (and a little poorer) when you find out the truth.

The truth is, creating a profitable online business can be a very time consuming and frustrating task.

But if you’re prepared to work hard, put in the effort and have the right frame of mind BEFORE you start your business, i.e. knowing that it will take time and patience to be successful, you CAN make a substantial online income.

The internet can provide tremendous wealth opportunities and can give you the chance to earn a very generous income that will give you the chance to spend more time with your family and allow you to literally live your dreams.

But before you decide to start an online business, you need to be aware that apart from your customers, time is your most important asset.

So to ensure your success it is imperative you engage the services of professional and ethical service providers to free up as much of your time as possible.

It is very important that you do this as it will allow you to build a solid foundation that will stand the test of time.

No if’s… No but’s… No maybe’s!

Once you have done this you will be safe in the knowledge that if you do run into any
problems you have the support base to help you get back up and running with a minimum of fuss and downtime.

The last thing you need is to be wasting your most valuable resource – your time – on
non-income producing issues.

If you do this you just won’t have the time or energy to focus on what should be your #1 priority – creating a successful business.

This translates to happier customers and greater profits!

There are a number of quality companies that provide all the professional services you
need to succeed online. Just do a search on Google or your favorite search engine and
check out what’s around.

However, there are only a limited few who also provide an extremely high level of service and timely support to back up their products or services.

As a rule of thumb these can only be found by either trial and error or by the quality and volume of website testimonials, i.e. word of mouth.

Take the time to look at the testimonials on the website you find and visit the sites of the people who provided the testimonials and contact them to see if they’re still happy
with the product or services.

This way you’ll get a clearer picture of the quality of service, which should be your highest priority.

But above all remember… you get exactly what you pay for!

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>>>>> Marketing Freebie <<<<<
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As you may know, search engines LOVE new new content. So if you’re looking for fresh, changing, relevant content to keep the search engines happy, then here’s an excellent resource:

HIGHBEAM

This is a free service where you can get RSS feeds for just about any subject you can imagine and is a perfect resource to insert fresh content not only in your blog, but also in your website pages.

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Here are 3 of my most popular freebies in case you missed them in the previous issues:

1. Here’s an awesome resource! It’s a series of videos (36 of them) that document individual case studies of normal everyday people that used the Going Natural search engine techniques to grow their businesses to make a combined $32 Mil plus per year.

You can view the free videos at…

==> FREE VIDEO CASE STUDIES

2. Most of the ‘Butterfly’ sites you see nowadays offer pretty crappy stuff that really isn’t of much value, but this one is WAY different – big time…

==> RICHES RESOURCE

You get private access to a fantastic resource where you will learn how some of the biggest names on the net turned their lives around and finally made it big – and you can do the same!

3. It’s a well known fact that there’s only ONE thing you really need to focus on to ‘make it’ online and live the internet lifestyle.

In fact, this so-called ‘secret’ can get you more money than you could ever spend in two lifetimes.

And the great thing about it is it’s completely free…

==> WRITING FOR EASY PROFITS

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>>>>> Featured Article <<<<<
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Why You Must Start Your Ezine Today!

Why is it that 95% of online business owners fail to make any money online?

Because they don’t take any action.

They sit back and take a passive approach to marketing, waiting for their customers to
come to their site and purchase their products.

Smart marketers know that to be successful you have to be aggressive. They build
an opt-in subscriber list so that they can develop an ongoing relationship with their subscribers.

By providing quality information to their list, they turn subscribers into potential customers who, in time, become buyers.

The most effective method of building a huge opt-in email list and providing high quality
information is with an ezine!

An ezine is a newsletter which is emailed to a list of subscribers. It is usually free and
contains various articles and tips on your chosen subject.

Almost all of the top internet marketers have and promote their own ezine.

Just think about that.

Do you think they would continue to produce their own ezines if there wasn’t something in it for them?

Ezines are a virtual goldmine for everyone involved. The writers can create well written, informative articles and email them to 1,000s of opt-in subscribers.

The readers can receive this high quality, actionable information right in their email almost instantly.

But, I’ll be honest with you. Providing original content can be a lot of work.

However, it’s well worth the effort. Not only will it provide your readers with unique content… it will also enable you to build your credibility and gain your readers’ trust by sharing your expertise.

And obviously, you can then archive your ezine issues on your blog – like this one is – and continue to expose your material (and offers) to thousands or even millions of additional people over time.

The key to keeping your opt-in email list subscribers is to provide quality articles that teach or inform your readers about your subject matter.

If you’ve already started your ezine and you’re looking for articles, here are some sites that offer quality, free/kinda free articles on a variety of subjects:

Ezine Articles
One of the biggest article sources on the net.

InfoGoRound
Private Label Rights articles. Write and submit an acceptable article per month and
your membership won’t cost you a thing.

Success Doctor
Famous copywriter Michel Fortin’s site.

You will be absolutely creamed by your competition if you don’t publish an ezine.

Having your own ezine is almost a necessity to succeed online. If you truly want to become successful on the internet, you must publish your own ezine!

You now have virtually no excuse to start your own ezine.

Do you want to be one of the 95%, or would you rather be part of the 5%?…

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>>>>> Effective Marketing Strategies <<<<<
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Finding Highly Motivated Website Traffic

If you’re relatively new to the net and aren’t yet receiving a constant flow of traffic to your website, then you need a method of promoting your products to the world so that you can start to show some profits.

One of the quickest and most cost effective forms of online advertising is placing solo ads in ezines.

Using this method you can instantly drive targeted traffic to your website as opposed to other longer term methods.

If you’re unsure what a solo ad is, it’s an advertisement that promotes a single product by email to a list of ezine subscribers.

It is normally sent to an opt-in subscriber list with no other competing advertisements or promotion contained in the email.

You can purchase solo ads for as little as $10 per issue and if you have an effective ad copy for the appropriate audience, they can often produce astonishing results.

If you select a high quality ezine that has a responsive list, is highly targeted to your product and your ad is personally endorsed by the owner of the ezine, the pulling power of the ad can increase up to 10 times the normal response rate.

There just isn’t anywhere else that you can get this kind of bang for your buck when it comes to spending money on your marketing.

By testing and tracking your ads and expanding into different ezines on a progressive basis you could quickly start reaching thousands of people weekly and earning an income to match.

So which ezines should you place your solo ad in?

Unfortunately, due to the thousands of different markets online there is no easy answer to this question.

However, I will outline the following tips to help you decide which ezine is the best suited to your niche to advertise in from a money and marketing point of view.

First of all let me tell you something that is fairly obvious, yet I see it happen day after day after day.

It is pointless to advertise your product or service in an ezine that is totally unrelated to your product!

For example… you should not place your ad promoting a stockmarket program in an ezine about dog grooming.

Sure you might get some replies. You may even receive an order.

But if you want value for money this is not a good place to advertise. It’s just not targeted to your potential customers!

The best thing to do is to find ezines that focus on a similar niche to that of the products or services you are selling.

If you were promoting a membership site, your potential customers are people who are
either looking for home based opportunities, wanting to start an online business owners
or are existing internet business owners.

So the most obvious place to start is to search for ezines that focus on these niches.

Of course the best place to advertise is where the competition is! If your competition is promoting their products in an ezine, you can bet that it is targeted to their (and your) niche.

So do your homework.

What results should you expect from running a solo ad?

There’s no set figure as to the type of response you should receive with solo ads. It’s just too hard to predict because of other variables that influence your results, such as a poorly written ad, type of products being advertised, timing, email deliverability, etc.

But a general rule of thumb is that if you can get at least 5% of subscribers to click through to your site to view your product, then this is acceptable.

So if an ezine has a list of 10,000 subscribers you should be aiming for a response rate of at least 500 visits to your website.

I have known some marketing campaigns to achieve as high as a 60% response rate.

So if you have crafted good ad copy and marketed to a responsive ezine list you can obtain tremendous results.

A handy tip is to ask the ezine owner for the details of other website owners who have advertised with them. Then you can send them a quick email politely asking them if they were happy with the results of the solo ad they placed with this ezine and whether they would recommend you use them.

Another key factor on the success of your campaign will be determined by how targeted the email list is. In other words, how did the list owner attract their subscribers.

Do they have an opt in email list or did they simply purchase bulk subscribers from a third party?

If most of these people did not ask to be placed on the list, do they really care about reading the ezine when it is sent to them or do they simply hit the delete button when it arrives. These people will never see your ad.

So it is important to find out how different ezines get their subscribers!

Another important factor to consider is how many issues do they send out each week and what content do they provide.

If the ezine owner sends out 5 issues a week and all it contains is ezine advertising you can bet your bottom dollar that very few people will actually read the ezine.

More than likely they delete it as soon as it hits their inbox.

I recommend you actually subscribe to the ezine so you can view the contents and get a feel for the ezine to see if it really does cater to your market.

If you wouldn’t read the ezine yourself, then there’s a good chance your potential customers won’t either.

Whichever ezine you choose to advertise in, it is imperative that you track and monitor your results.

Very rarely do you get it right the first time.

You must continually test and tweak your ad to get the maximum benefit from your advertising dollar.

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>>>>> This Issue’s Writing Tip <<<<<
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This is a new feature I’ve added because of all the poorly written material I’ve seen out there.

Since writing is one the most profitable skills you can develop in your web biz, I hope these tips will be of value to you.

After all, if you write to earn your living, how well you write will determine how people judge you and how profitable your writing will be…

Let’s start this new feature with two tips:

1. There should be two (2) spaces after a period in all written correspondence.

So many people miss this simple rule of writing I felt it needed mentioning.

Of course online, there are exceptions to this rule. The most common exception would be when writing ads.

In those cases, when characters and spaces are limited or counted as part of the fee (as in Adwords, for example), a single space is just fine.

Also, some softwares like WordPress seem to automatically save space by excluding the second space after a period. Not much you can do about that.

But for overall readability, try to space between sentences according to the age old rule of writing – two spaces.

2. Proper use of “Your” and “You’re”:

“Your” means: Belonging To You
“You’re” means: You Are

A BIG difference between the two, but an error I commonly see – even in multiple sales letters!

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>>>>> Tell Me What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the ezine, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Be sure to include your website address if you have one, because if I use your comments in a future issue, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, right below this issue.

Be sure to include your website address too, because your comment post could very well drive traffic to your site.

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>>>>> That’s a Wrap for this Issue <<<<<
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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates continue to decline…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, “Conquer The Net” ezine

http://russguthrie.com

Recommend “Conquer The Net” ezine to your friends. Subscription requests should be sent to:

http://russguthrie.com/HelpsYou/ConquerTheNet

Russ at your service. Here’s your second issue of the “Conquer The Net” ezine.

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You probably already know this, but one of the easiest ways to make huge profits on the net is to develop your own product.

This way you can get an army of affiliates working or you to help you reach your income goals.

This is without question the ultimate leverage to creating huge online income.

However, one of the biggest complaints I continually hear from people when I mention this model is that they don’t have the skills to create their own product.

With today’s technology, nothing could be further from the truth.

Yes, that’s right. Regardless of who you are or what you do… anyone can create their own product.

For example, one of the best methods for developing your own product is to create a DVD.

Does that sound like a viable business? Well, let us see…

First off, you shoot a video tutorial and convert it to DVD. The topic could be about anything you have knowledge about. And if you think hard enough I’m positive you could find something that others would be interested in learning how to do.

Simply reach into your experience of things you have learned or discovered how to do. You’ll be surprised how often people are searching for information on the things you take for granted!

In the unlikely event you simply can’t think of any topic you could talk about, then you could collect a number of private label rights (PLR) products and convert them into DVD format, and then sell them as a physical product.

This way you instantly create your own unique selling position by being different to all the other people selling the same stuff.

You’d be surprised how many people prefer a physical product rather than a digital product… and they’re prepared to pay more just for the privilege!

Ok, you’ve created your video tutorial or converted some PLR’s to DVD. From there, you can have the DVD duplicated with four-color printing on the disk itself as well as the packaging, which makes it look very professional.

This may cost you a couple of dollars each, but that’s just if you want to be fancy about it by using photographs and colorful graphics. Otherwise, two-color printing will work just fine.

Now your DVDs are ready to sell. From just a couple of bucks for production costs, you can mark up your product as you see fit. Charge $97.00 or $149.00 a copy, over and over again.

You could even produce a set of DVD’s and charge $495.00. It doesn’t take much to figure why people are becoming wealthy doing this!

Like I mentiond before, the way way to make a valuable DVD is to create a “show and tell” tutorial on how to do something people want to do, or how to have something people want to have.

This is the information age and people are hungry for information. And the truth is, that if you are currently selling printed how-to material, you can command a much higher price if you provide that information in DVD format.

Information DVDs are perfect products to develop as they are inexpensive to make, yet have a high-perceived value.

They are heavily in demand, and staggeringly easy to sell for huge profits. The money you can generate from doing this is truly outrageous!

Another option is to give them away for the price of shipping and handling – say $4.95 – as a way to build a quality list.

Why do I say “quality list”?

Because if people are willing to pay even a small amount to receive the information, you are pretty much assured that they will be willing to pay larger amounts in the future for more valuable information you may provide.

In other words, you will be building a list of buyers right from the start, rather than a list of freebie seekers who you have to warm up to make a purchase. And that’s huge!

In fact, done this way, you’ll actually be making a couple of bucks per subscriber instead of the usual model of paying for each subscriber.

Big difference, don’t you agree?

The key, however, is to ensure your DVD is packed with truly valuable and actionable information, otherwise you will lose your credibility before you even get started.

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Here’s a fantastic product giveaway, and unlike most giveaways, one signup gets you ALL the products!

Most of these carry master resale rights and you will find that all the products are quality items.

Click HERE to get your gifts…

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For your enjoyment (and information), here is this issue’s quick trivia question…

What is the Slowest Growing Tree in the World?

As usual, the answer can be found later in the newsletter.

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>>>>>>>> Featured Article <<<<<<<<
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Residual Income – The Key to Online Success!

How would you like to make money even when you don’t go to work?

If you’re like most online marketers this is probably one of the key reasons you started your online business.

But the key to achieving your dream is to have your work continue to pay… you even when you stop.

You need to find a machine that continues to work even when you aren’t there. This machine is called residual income.

Residual income means that once you have set the wheels in motion you can continue to collect money – possibly forever – even long after you stop promoting your product or service.

Let’s face it, who wouldn’t want to have a business that puts money in their pocket day or night while they’re off doing the things they love?

For many enterprising individuals earning a residual income is a reality. The concept is simple and by understanding the business model that this principle applies to, once you’ve done the hard work, you can then continue to benefit from it for many months afterward.

While writing an ebook or report is one of the most popular methods of creating residual income, you can also create other products such as tutorial videos, software programs or even physical products.

However, if you’re not into creating your own products, then the next best method is to promote affiliate services that require monthly fees, such as membership sites.

This way, once you’ve made a new referral, you will continue to reap the benefits for as long as they remain a member… without any additional effort.

The same is true if you choose to sell a product that is made and delivered by another company – often called drop shipping.

By creating a sales page that appeals to your audience you can continue to collect profits on the sales of your product or book without having to do the work.

If you have a special knowledge about a particular topic, or if you are skilled at research and writing, you can likely find a topic worth writing about.

If you need to sell with little overhead you can even write a book in PDF format that can be downloaded rather than traditionally printed and shipped to the buyer.

If you choose drop shipping of a physical product, find something you can create an interesting website around.

Share lots of information with the prospective buyer and create a professional sales page.

Whichever method you choose, the key is to setup your business so that it is as automated as possible, so that once you’ve set it up, you don’t have to continue working as hard.

When you combine all this with the proper combination of marketing and interested customers, you can create a system that works even when you don’t.

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>>>>> This Issue’s Trivia Answer <<<<<
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Here’s the answer to the trivia question I asked earlier…

What is the Slowest Growing Tree in the World?

The slowest-growing tree is a white cedar located in Canada. After 155 years, it grew to a height of 10.2 cm (4 in.) and weighed only 17 g (0.6 oz).

The tree is found on a cliff-side in the Canadian Great Lakes area.

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>>>>> Healthy Body… Healthy Mind <<<<<
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Tips on Training Your Mind!

Today’s fast paced life often puts every one of us in difficult situations where stress and anxiety dominate our day.

The frequency and complexity of problems that arise and need to be dealt with weakens both our minds and our bodies, sometimes making us incapable of finding the right solutions.

There are several ways to improve your power of concentration and to learn how to relax your mind and prepare it for future struggles.

Your body responds to what your mind dictates, but most of the time it does this on a subconscious level.

If you manage to tap into this vital resource, which is your subconscious mind, you get an extra edge in dealing with all the problems that surround you.

First of all, try to change your daily routine. Not much, just a bit, but be very conscious about the changes.

In the evening, try to recall all the events that took place in the day. Quickly analyze the highlights of the day and check for any gaps in your memory.

If you fail to remember details about an issue you want to recall, this is a good indication that you momentarily failed to concentrate during that timeframe.

You may also try to diversify the way you live. Again, changes don’t have to be drastic.

If today is no different than yesterday and the day before, you might want to include new elements in your life. You could start practicing a sport or maybe giving a shot to a
hobby you never tried before.

Repetitive and dull actions slowly push your mind into a state of semi-hibernation, which slows down your responses to the issues around you.

Stimulating your mind by engaging it in a new activity always has good results. You don’t have to play heavy mind involving games (such as chess, for example) to do this.

Try the simple things first: take a different route on your way to work or buy another brand of laundry detergent.

Try to travel by bus, if you normally use a car and stand up on a chair to have a different perspective of your bedroom.

You can also engage your mind in other interesting activities such as meeting new people or seeing old friends.

Give a call to an old high school friend and go out for some coffee or a beer. Your talks will surely trigger a chain of events that you store in your mind but almost never utilize.

This would be a good exercise for the mind and, more importantly, a pleasant experience for you.

There are many things you dislike or despise in life. Give them a chance, try to view them from another perspective.

If there is a person you hate, try to put yourself in his or her shoes for a few minutes.

Try to see yourself through the eyes of people around you and objectively observe your actions and beliefs.

Try to let a clear mind analyze events that you find annoying and ignore the preconceptions that urge you to judge a person or event in a certain way.

All of the above are just some simple exercises that will help you face your problems better prepared.

Do not overdo any of them, just let them integrate naturally into your way of life.

You may soon look in the mirror and see a happier you!

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>>>>> Do You Have Any Comments? <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the ezine, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, just below this issue.

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>>>>> That’s a Wrap for this Issue <<<<<
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Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings.

Especially since email delivery rates continue to decline…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, “Conquer The Net” ezine

http://russguthrie.com

Recommend “Conquer The Net” ezine to your friends. Subscription requests should be sent to: http://russguthrie.com/HelpsYou/ConquerTheNet

Let’s jump right in, shall we?

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Most of the Internet marketing community is at least somewhat familiar with Google Adsense at this point. Google Adsense can be a very lucrative venture, so having a better understanding of Adsense is definitely worthwhile.

Google Adsense are small contextual ads that are published on web sites with the consent of the web site’s owner. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program.

To simplify: Adwords is paid for on a per-click basis by advertisers who write the ads. Adsense is linked to the “content network”. In other words, all the sites across the web whose owners signed up to allow Google to post suitable Adwords ads on their sites.

As you can see, Google Adwords and Adsense work hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, the person who created that ad will pay Google a predetermined price.

This is where the term “pay per click” comes from. And this type of click is from the “search results pages” or serps, as opposed to the content network mentioned earlier.

Now, the beauty of Adsense is that the person who owns or hosts the website that the Adwords ads appear on will split the amount of money that Google receives from the
creator or publisher of the ad.

It’s a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let’s say it’s 50%.

If a publisher is willing to pay 40 cents per click for their Adwords ad, then the host of the website owner can expect to see roughly 20 cents every time someone clicks on that ad that appears on their site.

The other 20 cents is kept by Google. So basically it is a partnership of sorts between Google and the website owners.

Adsense is shown in the most relevant way possible. What does this mean? Well, probably the best way to illustrate this would be through an example…

Let’s say Sarah had a website featuring women’s clothing.

If Sarah wanted to monetize her web site with Google Adsense, the ads that would be shown would all be related to clothing, and more precisely, women’s clothing.

If a page of her site was dedicated to shoes, then the Adsense ads appearing on that page would be for women’s shoes.

So how is the price per click determined?

This is where the Adwords side of the equation kicks in.

Adwords publishers bid on keywords. The more lucrative or popular a keyword is, the more the publisher will be willing to pay for each click. Keywords can range anywhere
from as little as a few cents to in excess of $10.00 per click.

It is not very hard to see how someone with a website that generates a decent amount of traffic can make some nice money by putting Google Adsense on their site.

With this in mind, you can see why many marketers create websites with specific content designed for the sole purpose of attracting high paying Adsense ads. This is a very profitable technique and top marketers can earn in excess of $30,000 a month with Adsense.

Now, not for one minute am I saying you will earn this much, but with so much money up for grabs I’m sure that with a little effort you could get at least a small piece of this pie.

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There’s no doubt that Search Engine traffic is one of THE best sources of traffic you can get. It’s highly targeted traffic searching for a product or service just like yours!

High search engine rankings for your chosen keywords = more dollars in YOUR pocket.

So to help you out with some high quality information on improving your chances with the Search Engines, here’s a special course for you called: “7 Days To Complete Search Engine Domination”, by super-successful marketer and SEO expert, Brad Callen.

Oh, did I mention it’s free? Just click the text link above and make sure your pop-up blocker is turned off, because you’ll need to request the course through the pop-up!

Don’t underestimate the quality simply because it’s a free course. Brad has always been very generous in sharing what he knows with other marketers and this is a prime example of that generosity.

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For your enjoyment (and information), here is this week’s quick trivia question…

The movie ‘The Return of the Jedi’ was at first going to be called something else, but George Lucas decided against the first title. What was it and why was it changed?

The answer can be found later in the newsletter.

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>>>>>>>> Featured Article <<<<<<<<
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5 Common Mistakes Affiliates Make

Avoiding some of the common mistakes made by affiliate marketers should quickly and easily improve your chances of making affiliate sales.

Here are five of the top mistakes:

Common Mistake #1:

Not researching the affiliate program before you start promoting it.

It really is amazing just how many affiliates grab the first affiliate program that comes along or sign-up simply because it has a high commission rate or promote it because every other marketer is promoting it.

If the program does not complement the overall theme of your site, you may find it difficult to convince your subscribers to purchase the product if it doesn’t have anything to do with the area you are targeting.

Common Mistake #2:

Not using your signature file correctly.

Many affiliates will add a signature file to all of their out-going email messages and message board posts that is totally inappropriate.

Twenty lines of text full of affiliate links, is not considered a signature file – it’s usually considered ‘spam.’ Try keeping your signature file under five lines with an attention grabbing or intriguing first line.

Common Mistake #3:

Not writing your own ad copy.

There’s nothing worse than seeing the same advertisement all over the web or in an email message from ten different marketers.

How much perceived value will your message have when it arrives and the reader is seeing it for the tenth time?

Take the time to tweak the ad to match your target area and readership before sending it out. Personalize it and make the ad your own.

Common Mistake #4:

Not paying for your own domain name and hosting account.

Nobody wants to visit a site that looks like: www.somefreeserver.com/thisstreet/overhere/mysite.html with a contact email address of petesnetbiz@somefreeemail.com.

It’s very unprofessional and suggests to your subscribers that you haven’t made any money on-line because you don’t know what you’re doing and are too stingy to spend any
money on setting up your business properly.

At $8.95 a year for a domain name at NameCheap.com (I don’t suggest GoDaddy) and around $4 per month for a small hosting account won’t break the bank – and it may just help to add to the bank in the long run.

Common Mistake #5:

Not capturing your leads before you send them through to the affiliate product site.

If you can actually get someone to click on one of your affiliate links and they leave the product site without purchasing, what have you gained?

Nothing! Nothing that is, except the expense and/or time to get that one click-through in the first place.

Set up a squeeze page so you can capture your lead’s email address before you send them onto the product site. That way, if they don’t buy, you can follow up with them later and try again (and again and again and again). Priceless!

Remember, most of these concepts were discussed in depth during your two-week introductory training…

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>>>>> This Week’s Trivia Answer <<<<<
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Here’s the answer to the trivia question I asked earlier…

The movie ‘The Return of the Jedi’ was at first going to be called something else but George Lucas decided against the first title. What was it and why was it changed?

The original name of this movie was ‘Revenge of the Jedi’. However, a few weeks before the film’s premiere George Lucas changed the title, stating revenge could not be used because Jedi do not seek revenge.

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>>>>> Healthy Body… Healthy Mind <<<<<
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Why would I include something about health in this newsletter? Simple. There are many, many people (including me) who sit in front of their computer all day, every day.

Really not the most healthy thing to do – but we can offset all of that low-energy “sitting
on our duffs” by being mindful of our need to get some exercise – and the benefits it brings.

So, here goes…

What You Can Learn From ‘The Biggest Loser’

All over the world, night after night, millions of people are riveted to their TV sets – but not to watch the latest soap, or CSI. Not to watch Jay Leno or Sex in the City. Not
to see who outwits, outlasts and outplays others in Survivor.

No – they are spellbound by the efforts of a small band of obese people trying to overcome the effects of years of overeating and under-exercising.

It’s not surprising that for so many people this is compulsive viewing. Obesity is the new epidemic. Fat children lumber around school playgrounds while their overweight mothers fill shopping carts with wrong choices.

Then… they sit down at night to watch “The Biggest Loser”.

They see dramatic weight loss and startling new body shapes beginning to emerge. They want the same results – and they begin to think it might be possible.

But who has four or five hours a day to work out? Who can afford a personal trainer several times a week?

And who has the luxury of their own personal adviser on calorie content and smart food choices? The answer is: not many people.

But you have to remember that this is television: it’s a false situation. As the players keep reminding themselves and the viewers: “This is a GAME. You have to make the most of your time here – it’s going to be so much harder out in the real world.”

IS it harder in the real world? Absolutely. But you can take lessons away from watching this reality show. You can make it work for you, much the same as it does for the contestants.

Here are three practical and useful lessons you can put to use immediately.

1. Put Weight Loss First.

In “The Biggest Loser”, household WEIGHT LOSS COMES FIRST.

Make it come first in your household, too. Sounds simple, doesn’t it? It is. In fact, so simple that many people just overlook it. They try to fit exercise and meal planning
around everything else in their lives, instead of making it a priority.

Think: what is most important – getting the weight off, and becoming fit enough to put years on your life, or watching another TV show?

Sit down with a pen and paper and allot at least one hour a day to planning meals, recording what you eat, and doing some form of exercise. You’ve still got 23 hours left to do everything else!

2. E is for Exercise – and Enjoy!

What else do you notice in “The Biggest Loser” household? The more they exercise, the more they seem to enjoy it. Oh sure, they grunt and they groan; they sweat and they complain.

But as the weeks go on, you’ll hear them say things like: “I never thought I’d say that I look forward to working out – but now don’t feel right if a day goes past without
exercise!”

The secret to enjoying exercise is finding what’s right for YOU. If you don’t really enjoy the gym, look for other forms of exercise.

You need a mix of cardio and strength training – but it doesn’t have to be on machines.

Walk, swim, dance, climb hills, push a wheelbarrow in the garden… there are endless choices that can be fun for you.

Research what happens to various muscle groups – and to your heart – when you exercise, and pick activities that you will enjoy.

3. Identify the Triggers.

Emotions run high when the contestants have to face their demons. Weight gain is rarely from just a physical cause.

f you keep a food diary, and faithfully record not only what you eat but when (and why) you eat it, you’ll soon see a pattern of emotional eating.

What are YOUR triggers? Boredom? Tiredness? Family arguments?

Once you have identified these triggers, you can start working on strategies to defeat them.

This can be as simple as challenging yourself every time you want food. “Am I hungry – yes or no? If I’m not hungry, then why do I want to eat? Am I really just thirsty?

If I’m running to the fridge because I’m upset, is there something else I can do to feel better? Is there a long-term solution that will fix this forever?”, and so on.

If you’re not yet ready to deal with the root cause, then be prepared with food that won’t add to your problems with the resulting rolls of fat. Make sure that you have ‘good’ food at hand – but also food that you LIKE.

These are just three of the lessons that anyone can take away from watching “The Biggest Loser”. And you’ll have the satisfaction of knowing you did it all by yourself.

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>>>>> Do You Have Any Comments? <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the ezine, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the ezine.

Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Simply click on the About Me link and a form will open that you can use to privately contact me.

Of course, if you don’t need privacy, you can also post your comments and questions right here on the blog, right below this issue.

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>>>>> That’s a Wrap for this Issue <<<<<
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That wraps up this issue of the ezine -I hope you enjoyed it.

Be sure to stop by frequently and also consider subscribing to my RSS feed (big orange button) so that you can keep up to date on all the latest happenings. Especially since email delivery rates continue to decline…

Be well,

Russ Guthrie
Gu3 Virtual Marketing
Publisher, “Conquer The Net” Ezine

http://russguthrie.com

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