Nowadays, even the casual web surfer can see that video is becoming more and more prevalent in all types of websites.

And as the use of video increases, so does the number of new and innovative special effects features.

Things that weren’t economically possible a few months ago are now stepping up to the forefront of modern video marketing technologies.

Transparent video is one of those.

You know, those little video people that stroll out onto your computer screen at some websites you’ve visited.

Very cool stuff that previously only folks with deep pockets could afford.

Josh Anderson is a whiz at Transparent video.  He has a course on how to do it.  What’s more, he’s a really good teacher - and of course, he uses videos to teach you.

Anyway, he recently came out with a masterful follow-up to his previous products.

It’s a product called Trigger Players that allows you to control multiple html fields within the page the video is on.

In other words, like the demo on the page shows (no opt-in required), you can have a video play on your page, while having it “trigger” other effects on the page, like making an opt-in box appear, change lines or whole blocks of text, or whatever you can think of.

The possibilities for how to use Trigger Players are endless and make video even more engaging than ever.

Seems like a great tool to use for lead capture, squeeze and sales pages, just for starters.

Josh has a great reputation online - like for overdelivering.  He’s thrown in some great bonuses.  They alone are worth more than the basic product.

I recommend you at least check out the effects on his site.

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The second video tool does something I didn’t think was possible.

It allows you to put clickable buttons IN your video!

Not a redirect after the video stops or a link below for someone to click on, but clickable links right there on the video.

It’s called Video DirectPay Marketing software.  I managed to get it for a steal, but haven’t used it yet.

I also got a discounted (temporary) backdoor link for you, where the price is as low as you’re going to see it.

It’s designed to allow one button to take visitors to a payment page and the other to a page of your choice (like a printed salesletter).

I imagine you could get the links to go where you want them to.

I see something like Video DirectPay Marketing replacing the standard long copy salesletter.  At least augmenting it.

Of course, you’ll have to check the terms of use of any public video sites you plan to upload these videos to.

This is so new to me, I don’t really know if I’ve ever seen a video anywhere that had clickable links in the video itself.  You?

It’s still early, maybe you’d like to be one of the first to snag this?

Like with the other tool, there are loads of possibilities for this.

Feel free to share some of your ideas for creative ways to use these tools!

Russ

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