If you’ve been online for a while you have probably been a member of several internet marketing membership sites.

And you likely have also canceled your membership with some, if not all of them, within a short time after joining.

This constant turnover, known as the churn rate, is an ongoing problem for many membership site owners.

Although it is still profitable for the owner if people “churn” at the average three-month mark, it’s not nearly as profitable as them staying on board for six, eight or even twelve months.

The process of acquiring new members to replace the ones who cancel costs the owner both time and money – which cuts into their bottom line profits.

Why Do People Quit Membership Sites?

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