I’m not sure why it took so long.

Maybe no one came up with idea until now.

Unlikely…

As you surely must know by now, video is rapidly taking first place among the various forms of advertising and communicating online.

First it was text alone, then text with graphics, then audio and now, video.

In fact, Google recently came out with video Adwords, a new advancement in online advertising.

But let’s take a step back for a second…

What happened to audio? Is it dead?

Not by a long shot!

So, why didn’t anyone come up with Audio Adwords?

Who knows. Maybe the technology didn’t exist or profit projections were bleak, but for whatever reason it never came to be.

Until NOW!

There’s a well-known internet marketer named Charles Heflin (author of the much acclaimed “The Master Plan”) who figured out how to make it work.

And it’s really quite revolutionary. In fact, I’d venture to guess that this will give all the cost per action (CPA) or pay per click (PPC) types of programs reason to re-evaluate their business models.

How Does It Work?

Instead of how Adwords and similar ad programs operate - through pay per click - this one pays automatically for each visitor.

In other words, unlike PPC and CPA types of programs, this one doesn’t require ANY action on the part of your visitor to get you a commission.

They need merely show up on your site and you get paid! How cool is that?

They are called Pay Per Play ads and guess what? They are audio advertisements.

Yes that’s right. Video may be here, but audio is still very much alive and kicking!

What happens is, when a visitor arrives on your site and you have the custom code installed, a five-second audio clip plays. That’s it, just five seconds.

And the ad that plays only plays once. One ad, one play.

The ads are selected the same basic way that Adsense works. The program’s robot (actually, one of the Big 5 search engines who is the partner for this program) essentially scans the content on your page, and assigns an appropriate PPP ad accordingly.

There are no flashy graphics, videos or any other forms of distraction to accompany the audio clip. And no on/off button either.

Who needs one? The clip will be OVER by the time someone even thinks of looking for a controller. In other words, minimal distraction and associated frustration.

It’s completely invisible and takes up NO space on your web pages (ok, 1 measly pixel).

In this day and age of info overload and advertising numbness, people are getting real good at avoiding advertising.

This form of advertising cannot be avoided by like 97% of web surfers, since most people have audio capability on their computer.

What Does It Cost?

The Pay Per Play program is completely FREE to join and is a three-tier affiliate program. In other words, you get paid on three levels for the work you do on just one level.

What Does It Pay?

You can put these ads on every page of every site you own and get paid 25% of the advertising revenue for the visitors to those pages.

You can refer this program to others and earn 5% from the ad revenues they generate (no money out of referral’s pocket, they get their 25% too).

You will earn 5% of your referrals’ referrals revenues (again, your earnings come from the advertisers, not your referrals or their referrals).

In short, an innovative, win-win arrangement for unobtrusive advertising that gets results.

FREE, hands-off, invisible, residual and viral, higher paying than PPC, three-tier pay plan and quality optional training.

Need I say more? I can’t imagine anyone who is truly serious about making a full-time income online not being very excited about a program such as this.

I’m looking forward to creating more sites and content, so I’ll have more chances of snagging me some easy PPP income…

Needless to say, despite this still being in pre-launch, you’ve probably figured out by now that Pay Per Play gets my highest recommendation.

If you're new here, you may want to subscribe to my RSS feed to keep up with all the latest happenings. Thanks for visiting!